Brand Finance: GLP-1 drugs threaten $73 billion in food brand value
The report estimates obesity medications put tens of billions of dollars of top food brand value at risk.
The wire
- 01Brand Finance report puts $73 billion of leading food brand value at risk from GLP-1 drugs.
- 02Quantifies the consumer-sector spillover from widening obesity drug use.
- 03Methodology assumptions and timeframe for the erosion are not detailed.
From the source
Read at news.google.comGLP-1 Drugs Threaten $73B of Top Food Brand Value | Brand Finance Report - News and Statistics